Dear Colgate Corporation,
You’ve been in business since 1806, you’ve been making tooth brushes for over 100 years, and basically invented toothpaste. I understand it must get boring making toothbrushes for a whole century. The desire to spice things up is undoubtedly great. But seriously, get this wacky ass crap off my toothbrush.
Tongue Freshener (AKA pointy rubber things on back of head for scraping junk off your tongue): Seriously guys? Did no one during the entire design process actually bother to use this toothbrush? The addition of a spiky surface to the back of the head means that while brushing the outside of your molars you’re simultaneously treated to the removal of the inside of your cheeks… I don’t enjoy feeling like someone is rubbing a miniature hedgehog around my mouth while brushing. If I actually wanted to “freshen” my tongue, I’ll just brush the thing, you know, with the bristles.
Mint scented brush handle: I assume toothpaste makes up a big portion of your business so it’s surprising to me that you think adding more fresh scent to the brushing process is necessary. I’ve got a mouth full of toothpaste (cinnamon in my case, which is a class act of a toothpaste, thanks for making it) so my ability to pick up the delicate minty scent rising from my toothbrush handle is considerably dampened. I suppose I could get a waft of it but really, do I need this? Do I want this? No.
The color: This particular brush seems to have a killer whale thing going on. I wanted a brush that was all black… But apparently the trend in brush design these days is inspired more by 80’s BMX attire than subtle elegance. If there’s one thing I want to live to see, it’s the return of an all black toothbrush (and flying cars).
I’m not writing you for a refund or to return the brush. I already fixed the “tongue freshner” issue by scraping the spikes off with an open pair of scissors, It’s mangled looking but functions… I just want you to know that you’re pushing it, trying a little to hard and you’re product is suffering.
Sincerely,
Collin R Tiegs
Thank you for contacting the Colgate-Palmolive Company with your feedback or question. We have received your e-mail and it is being forwarded to the appropriate parties. You can expect a reply from us within one business day.
Sincerely,
Colgate-Palmolive
The next day:
Dear Mr. Tiegs:
Thank you for contacting us over the Internet about Colgate Max Fresh Toothbrush. Your interest in our products and company is greatly appreciated.
Our goal is to manufacture and market products that meet consumer needs for convenience, value and outstanding performance. Our Product Development Team is constantly striving to formulate a wide variety of products in the hopes that, with a varied marketplace, there will be an adequate selection of products from which to choose.
Your response involved material we wanted to send you, therefore the response has been sent via regular (postal) mail and should reach you within three weeks.
If you do not receive this response through regular mail, or have any questions about this, please contact us again by email, or by calling us at 1-800-468-6502, and provide the number appearing after my name below.
Once again, thank you for taking the time to contact us. We hope this information is helpful.
Sincerely,
Gena Jordan
Consumer Affairs Representative
Consumer Affairs
I’m thinking I’ll probably be receiving a prototype all black toothbrush from them for reviewing purposes. Perhaps Ms. Jordan will take the time to write me a little hand written note as well. Only time will tell!
